Skip to page content
Return to homepage

Paving the way for a new approach to aggregate procurement

Having previously collaborated with Amet Contracting Group to improve their website, we were delighted to be approached us to support their new start-up, Soil Link. Their mission: to simplify the construction industry’s aggregate and soil procurement process with a modern, sustainable approach to recycling site soils.

Their pioneering idea was to launch a B2B service to connect those with a need for aggregates, top soil, subsoil and gravel with those landowners with soil to spare – helping to facilitate a more cost-effective, sustainable and simplified transaction.

Development of brand concepts exploring colour, typography and form of the brand marque.
Development of brand concepts exploring colour, typography and form of the brand marque.
Soil Link brand stylesheet with finalised colour palette, brand marque and typeface

Brand venturing beyond tradition

To kick things off, we started with a conversation to establish their vision and create a visual strategy for their brand. The Soil Link team wanted something new and exciting that would venture beyond the traditional industry standards with a data-led feel that would evoke a sense of advancement that matched their innovative approach to the sector.

We took them through our established creative process from research and ideation through to development and brand creation. Through a series of collaborative sessions we presented early creative concepts to determine how their new identity would all fit together.

The end result was a ‘never-ending loop’ symbol that conjured up the idea of linking and connecting, and ease of process. Balancing this traditional symbol with a sans serif typeface and maintaining a level of simplicity ensured it felt fresh and contemporary. We debated a whole variety of colour palettes from bold and fresh, to calm and professional with each palette bringing different tones to the new brand. The chosen colours were carefully selected to instill sentiments of the future, innovation and progression by contrasting bright blue and pink with a deep and rich midnight blue.

Seamless, simple and strategic 

The brand’s presence is predominantly digital so it was vital that their new website was fit for purpose including being simple to navigate, user-friendly and interactive. Our UX session highlighted the importance of a strong brand presence, short snappy content and obvious user routes, achieved through clear headings and clear calls to action.

User personas all had one thing in common – these are busy people who want to get a quick and straightforward process that feels seamless. The proposed navigation reflected this with minimal pages to navigate and headings written with their challenges in mind. The end result : an effective user journey that proposes questions a user might have allowing them to easily navigate to the answer.

Early wireframe development to determine the structure, layout and flow of each page
Further developed prototype concepts using Adobe XD to explore styling and establish the look and feel of the site

An innovative solution to marketplace challenges

The biggest challenge, and one we enjoyed solving, was marketplace functionality. Through a carefully planned phased approach and soft launch, our build was based on real feedback and data. The system allows for two types of listing – surplus and requirement. It was vital the site seamlessly communicated with the data source to allow for a semi-automated set-up, making things simple both in terms of content management and user experience. A step-by-step form with a simple visual progress bar assists the process of registering interest.

The marketplace allows users to browse surplus and requirement listings across the country.

Poised to revolutionise the industry

Pillory Barn worked closely with the Soil Link team to ensure the brand and website matched their ambitions as an exciting new start up business.

View the Soil Link website

Speak to the experts

We prefer to tailor our approach specifically for you. Let’s discuss a collaborative partnership and how we can achieve the best outcomes together.

Contact us

    Newsletter sign up

    Sign up to our PB Newsletter for all the latest goings on, expert tips, advice and updates. We’ll even send you our helpful 'Guide to Influencer Marketing'.

    By contacting us via our Contact Form, email, letter or phone, you give us consent to use your data to reply to your query. We will not contact you for any other purpose nor share your personal data with any Third-Party organisations. To know more about how what data we keep and how we use it, please read our Privacy Policy